so...these arrived to my front door yesterday. i'm beyond in love. i can't wait to try them out during nap time. which brings me to today's post -

a few days ago my farmer and i were driving and got into a heated discussion (as we often do) about what i thought was a brilliant business idea...and he disagreed. of course.

(i think my farmer thinks that unless you're buying more's a bad idea.)

let's B A C K T R A C K a few weeks...

i was reading my very most favorite magazine, runner's world, and happened upon an article about an awesome running shoe store opening in colorado.

the basic idea behind it was to go running shoe shopping and then snag yourself a beer during the process.

i, for one, would shop there exclusively. shopping + beer? count me in!
this shoe store, called SHOES & BREWS, has a mullet motto - business in front, party in the back.

don't you love the idea even more now?

my farmer asked, "so then why wouldn't these people just go to a bar to get beer?" #shortsighted

i tried to explain the concept is all about connecting with people with similar interests. it makes total sense. chat about races. chat about training strategy. chat about running gear. chat about running loops - all with a pint in hand. i love the idea more and more the more i type about it.

so what do you think about the whole idea? i'm ready to start a business venture in boise. i think it's the perfect community for a business like this. i'm just one clever name away from filing the paperwork and looking for downtown real estate.

if you would like to read all about SHOES & BREWS head to the article found HERE.